It's fair to say I jumped in at the deep end with primers. I went from never really using one (apart from the occasional fab of Urban Decay's Primer Potion on my eyes) to religiously applying probably one of the most expensive primers out there...! I first discovered Canadian brand Cover FX in House of Fraser while mooching around London one afternoon with my mum. We were both goaded into make overs by one of their sales assistants and after she'd finshed putting numerous things on my face we left armed with testers. I had been given a mini bottle of their foundation, and my mum, a sample of their facial primer. Both of the samples ended up in my bathroom and although the foundation was nothing to write home about, I fell in love with the primer and went back to buy a full size tube the following week!
Skinprep FX (Nourishing Foundation Primer Makeup and Anti-Aging Serum) has a super light gel like formulation and glides onto skin creating a hydrated base ready for easy foundation application. It makes it so much easier to apply, blend and evenly spread my foundation and (the best thing) it really does keep my make up in place for so much longer than normal, even at the end of the day it still looks perfectly even! Their website says it's an anti-aging foundation primer that 'smoothes skin to blur the apperance of fine lines (fingers crossed I don't have any of them just yet) and pores (but I've got plenty of them instead).
I love this product & can't imagine ever using a different primer and although it's pricey at £44 for a 30ml tube (which lasted me about 4 months), it's definitely worth it! Available exclusively in the UK from House of Fraser.